YOUR Creative
Production PARTNER
FOR YOUTUBE.
Helping creators make better videos,
grow their audience and build stronger channels.
I work alongside creators and their teams to develop ideas, packaging and video structure, give objective feedback throughout the edit, and use every upload to make the next one better.
Without needing another full-time hire.
BIG-CHANNEL SUPPORT.
WITHOUT THE BIG-CHANNEL TEAM.
The biggest YouTube channels have people dedicated to ideas,
packaging, production, edits and analytics.
Most growing creators don't. I want that to change.
As a creator, you're incredibly close to your own work. You're thinking about the shoot, the sponsor, the edit, the next upload, the thumbnail, the team —
while also being the person on camera.
Sometimes you need another experienced creative brain who can step back and ask:
Is this the strongest idea? Would I click this? Does the video deliver on the promise?
Where are we losing people? What should we change next time?
I work alongside creators and their existing teams to bring that outside perspective — from the first idea to the final upload.
IDEAS & PACKAGING
Finding ideas worth making — then working out the strongest title, thumbnail and hook before you shoot.
Ideation · Outliers · Formats ·
Titles · Thumbnails · Hooks
VIDEO DEVELOPMENT
Turning the idea into a video that delivers on the promise — structure, story, escalation, payoffs and everything that keeps people watching.
Structure · Scripts · Creative Development · Shoot Planning
EDIT & PRODUCTION
Working alongside your editor and team throughout production to keep the original idea intact and make the strongest video possible.
Edit Feedback · Pacing ·
Retention · Production
CHANNEL & UPLOAD ANALYSIS
Understanding what happened after we hit publish — then feeding those lessons straight back into the next idea.
CTR · Retention · Audience Data · Post-Mortems · Growth
Built around your channel.
Every channel is different, so there's no fixed formula.
You might need help finding better ideas. You might want another pair of eyes on titles and thumbnails. You might need someone to take an edit from assembly through to final delivery. Or you might want someone looking at every upload, figuring out what's working and what we should do next.
I work with creators on an ongoing retainer, building the creative and production support around what your channel actually needs.
You keep creating. I help you grow.
15+ years making things people watch.
Film. Games. Commercials. YouTube. Social.
I've spent my career figuring out how to take an idea and
turn it into something people actually want to experience.
More recently, that led me into YouTube — helping grow a channel to 1.3M+ subscribers and producing content generating more than 100M views.
It taught me to think differently about what we make - using audience insight and data to inform the creative, without losing the instinct and originality that makes a great idea great.
Today I bring both sides together: Audience-first thinking
+ real-world production experience.
What exactly do you do?
I work as a creative and production partner for growing YouTube channels, helping with everything from ideas and packaging to video structure, edit producing and channel analysis.
How does the partnership work?
I work with creators on an ongoing, flexible retainer — giving you experienced creative and production support without the cost or commitment of another full-time hire, or a long contract.
What does the retainer include?
It depends on your channel. Some creators need more help with ideas and packaging, others with video structure, edit producing or analysing what's working. We build the support around where I can have the biggest impact.
Are you a producer or a YouTube strategist?
Well, a bit of both — and that's kind of the point. I bring creative strategy and real-world production together, so I'm not just helping decide what to make, but helping make it happen.
Do I need to already have a team?
No. I can work directly with you, plug into an existing team, or help bring the right freelancers together when a project needs them.
Can you guarantee success?
No — nobody can. But better ideas, stronger packaging and learning from every upload give each video a much better chance.